The Super Bowl is not only a sports festival that traps millions of people within and outside the United States. Not for nothing is the most popular sport in the U.S., although the official sport is baseball.To give you an idea of trawling football just take a look at the following: in 2008, 97.5 million people watched the final of 2008 between the New York Giants and New England Patriots, and that won the first.
In this 2009, expectations are that the dispute between the Pittsburgh Steelers and Arizona Cardinals, Tampa, catching the attention of 100 million viewers. Such people bicoca ¡!
But the final football is a celebration of millions of dollars, either by the money that people spend in the host city of the game (which this year is lower than outlined above) and by the advertising expenditure of large companies.
The NBC-forward to this match 2009 - expects to receive about $ 200 million for advertising, to afford the time for crisis-of-charge $ 3 million per 30 seconds of trading. This figure is 11% higher than last year, when advertisers Fox gave $ 2.7 million for the same amount of seconds.
The expense is justified for companies like Coca Cola, Pepsi, Audi and GoDaddy, and others. In addition to the standard, companies invest millions in money in the production of ads, with the hope that these will have a huge exposure. I repeat: 100 million pairs of eyes will be tuned in theory, the business part time and are a tradition in the Super Bowl.
The tradition must be respected fully, viewers will not forgive an announcement repeated, and business risk is not a commercial vintage patterns. Never!
There are memorable ads, such as the Apple 1984. There are others who do not fall into this category, but the fact of the matter is that the advertising industry is moving to put flavor in particular, although the most powerful nation in the world is not experiencing its best economic moment ... and fewer people. Still: that 2009 will be a lot of ads from now, is said not to disappoint the people.
